Believe Entertainment Group is a digital entertainment company partnering with elite talent, leading brands and the most innovative distribution to bring premium entertainment to viewers in the digital age.
Fast CompanyAt the forefront of digital entertainment and media, Believe Entertainment Group connects top talent with leading brand partners to pioneer the way shows are delivered to viewers, giving audiences the shows they want to watch, where they want to watch them. Is this the first glimpse into the user-controlled digital content revolution?
The Hollywood ReporterNew York-based studio Believe Entertainment Group announces the first-ever studio originated content series on Twitter called "EpicEDM," combining the power of both video and social media into one EDM destination. Like a "Yo! MTV Raps" for EDM, "Epic EDM" will feature exclusive interviews, news and behind-the-scenes access to your favorite artists, festivals, clubs and more.
Time MagazineBelieve Entertainment Group is delivering "Hollywood-quality entertainment" direct to digital. With a lineup including celebrities like LeBron James and Jennifer Lopez and distribution partnerships with the likes of YouTube, Hulu, AOL, Twitter and more, the New York based studio is connecting big names in entertainment with major "brand" sponsors, and none of it starts with television.
Believe Entertainment Group has delivered some of the biggest and most successful original programs in digital today collectively generating over 1B views of their content to date. Among these initiatives are many industry firsts like the first ever livecast concert on Twitter, one of the first high profile originals to appear on YouTube, and the first studio originated original series on Twitter, among others.
Co-Founders Dan Goodman and William H. Masterson III come from over 35 years of combined experience in advertising, media and entertainment. Among other senior level positions, Mr. Goodman was formerly the Chief Digital Officer of the global ad agency Ogilvy, where he was responsible for all digital efforts in the New York office and also ran OgilvyInteractive NY, named AdWeek's Interactive Agency of the Year during his tenure. Mr. Masterson was formerly Vice President at United Online and before that he was Vice President and head of Agency Relations and Sales for Advertising.com, an AOL/Time Warner company, where he was responsible for overseeing agency sales, new products, strategy and a revenue of $150MM+ annually.
Just prior to starting Believe Entertainment Group, they jointly ran the digital division of Media Rights Capital ("MRC"), an independent Los Angeles-based studio. Among the digital programs Mr. Goodman and Mr. Masterson led were innovative new entertainment projects including Seth MacFarlane's Cavalcade of Cartoon Comedy, a series of animated Web shorts that quickly became one of the biggest professional content efforts to-date on YouTube, meinspace.com, an online effort to support Sacha Baron Cohen's Bruno, as well as original short form content with the world famous improv troupe, The Second City, among others.
Their extensive experience through Believe Entertainment Group and over their careers has led to brand and distribution partnerships with some of the most well-known and respected brands such as Intel, Burger King, Coca-Cola, Nike, HP,, Procter & Gamble, Priceline, Dell, Johnson & Johnson, State Farm and Microsoft among others, as well as key distribution relationships delivering scalable audiences for their projects including YouTube, Google, Hulu, Digital Broadcasting Group, AOL, Facebook, Twitter, iTunes, and more.
Mr. Goodman's and Mr. Masterson's aggressive efforts with these and other projects have earned them a spot multiple times on The Hollywood Reporter's Top 50 Digital Power list.