Believe Entertainment Group is a digital entertainment company partnering with elite talent, leading brands and the most innovative distribution to bring premium entertainment to viewers in the digital age.
Fast CompanyAt the forefront of digital entertainment and media, Believe Entertainment Group connects top talent with leading brand partners to pioneer the way shows are delivered to viewers, giving audiences the shows they want to watch, where they want to watch them. Is this the first glimpse into the user-controlled digital content revolution?
The Hollywood ReporterNew York-based studio Believe Entertainment Group announces the first-ever studio originated content series on Twitter called "EpicEDM," combining the power of both video and social media into one EDM destination. Like a "Yo! MTV Raps" for EDM, "Epic EDM" will feature exclusive interviews, news and behind-the-scenes access to your favorite artists, festivals, clubs and more.
Time MagazineBelieve Entertainment Group is delivering "Hollywood-quality entertainment" direct to digital. With a lineup including celebrities like LeBron James and Jennifer Lopez and distribution partnerships with the likes of YouTube, Hulu, AOL, Twitter and more, the New York based studio is connecting big names in entertainment with major "brand" sponsors, and none of it starts with television.
Believe Entertainment Group has delivered some of the biggest and most successful original programs in digital today, collectively generating more than 1B views of its content to-date. Among these initiatives are many industry firsts such as the first livecast concert on Twitter, one of the first high-profile originals to appear on YouTube, and the first studio-originated original series on Twitter.
Co-Founders Dan Goodman and William H. Masterson III come from more than 35 years of combined experience in advertising, media and entertainment. Among other senior-level positions, Goodman was formerly chief digital officer of global ad agency Ogilvy, where he was responsible for all digital efforts in the New York office and also ran Ogilvy Interactive NY, named Adweek's Interactive Agency of the Year during his tenure. Masterson was formerly vice president at United Online and before that was vice president and head of agency relations and sales for Advertising.com, an AOL/Time Warner company, where he was responsible for overseeing agency sales, new products, strategy and a revenue of $150MM+ annually.
Danny Fishman, another leader in the converging media space, joined Believe Entertainment Group as partner in early 2013, bringing 15-plus years of experience in media and entertainment, most recently as president of Digital Broadcasting Group (DBG), where he oversaw the company's domestic and global sales efforts and contributed to its original programming development and network expansion. Previously, he was president of Broadband Enterprises (BBE), executive vice president at iFilm, and worked at Michael Ovitz's Artists Management Group.
Just prior to starting Believe Entertainment Group, Goodman and Masterson jointly ran the digital division of Media Rights Capital (MRC), an independent Los Angeles-based studio. Among the digital programs Goodman and Masterson led were innovative new entertainment projects including Seth MacFarlane's Cavalcade of Cartoon Comedy, a series of animated Web shorts that quickly became one of the biggest professional content efforts to-date on YouTube, meinspace.com, an online effort to support Sacha Baron Cohen's Bruno, as well as original short-form content with the world famous improv troupe, The Second City. Their extensive experience through Believe Entertainment Group and throughout their careers has led to brand and distribution partnerships with some of the most well-known, respected brands including Intel, Sprite, Nike, Procter & Gamble, HP, Johnson & Johnson, Microsoft, Acer, McDonalds, U.S. Army and Dell among others, as well as key distribution relationships delivering scalable audiences for their projects including YouTube, Google, Hulu, AOL, Xbox, Facebook, Twitter, iTunes, Digital Broadcasting Group and more.
Goodman and Masterson's aggressive efforts with these and other projects have earned them a spot multiple times on The Hollywood Reporter's Top 50 Digital Power list.