Featured News
LeBron James, Spring Hill Productions and Believe Entertainment Group Announce Season Two of “The LeBrons” With New Lead Partner, the U.S. Army. Season two of the original family entertainment show, now in 3-D animation, to premiere exclusively on Xbox LIVE in Q2. READ MORE at PR Web…
Web video veteran Danny Fishman is jumping to Believe Entertainment Group, where he’ll serve as a partner overseeing sales, product development and series development. Fishman was most recently president of the video ad network Digital Broadcasting Group. Before that, Fishman ran sales at the competing video network BBE.
Believe Entertainment Group primarily works in the original digital entertainment space, facilitating the production and distribution of shows like The LeBrons. With Fishman’s help, the company is looking to push beyond the Web, toward platforms like Netflix as well as traditional TV. While Believe also helps marketers develop branded entertainment vehicles, according to Fishman the company is first and foremost about producing great shows that people actually want to watch.READ MORE on Adweek…
Since Twitter launched in 2006, the platform has been more analogous to a bulletin board then a television set. Some 500 million active users take advantage of the service to correspond with each other or comment upon what’s happening in society. Many brands leverage Twitter as an outlet for self-promotion. One thing Twitter hasn’t been is a destination onto itself of professionally-created video content. It’s not NBC. It’s not even YouTube. Believe Entertainment Group wants to change all that with the announcement of the first studio originated content series designed specifically for the Twitter platform. READ MORE on The Hollywood Reporter…
Partnering with name brand talent to create original content has enabled Believe Entertainment Group to forge valuable partnerships with some of the industry’s most coveted advertisers. Here’s how they meet viewers where they are, and give them what they crave. Even Rupert Murdoch, the world’s foremost champion of old-school print, can no longer deny that media has moved to a digitally-enabled world. READ MORE on Fast Company…
Didn’t get your fill of LeBron James during the NBA playoffs? You can always tune in to “The LeBrons,” an animated series that debuted on YouTube last year. Like techno? “In the Booth” gives back-stage snippets of legendary Dutch DJ Tiësto during a recent North American tour, which included the first ever live stream concert on Twitter. Meanwhile, this fall teens can tune in to “Tiger Beat Entertainment” for five-minute segments covering fashion, health and music, with regular appearances from co-producer Jennifer Lopez. READ MORE on Time Magazine…
While you may not know Believe Entertainment Group (BE Group) by name just yet, you probably recognize some of the content that the studio has already produced. BE Group was behind The LeBrons, an animated series featuring the NBA superstar, for which the studio partnered with James’ Spring Hill Productions. The series has captured more than 50 million views to-date across multiple distribution channels, including YouTube, iTunes, James’ social media properties, and Digital Broadcasting Group (DBG). READ MORE on Cynopsis Media…
Hobnobbing with NFL elite. Hosting private-plane parties high in the sky. Setting a U.S. DJ attendance record in front of 26,000 fans. Launching a fashion line. It’s the stuff legends are made of — or just everyday life for dance-music icon Tiësto. So it should make total sense that the Dutch EDM star is now set to share his globetrotting adventures with his millions of fans around the world. Premiering Thursday, “In the Booth” is a 10-episode digital series that will bring fans closer to the man born Tijs Verwest than ever before. READ MORE on MTV…
Tiësto may be one of the older D.J.’s on the booming dance-music circuit these days, but the Dutch dance music master was one of the first musicians to prove a D.J. could compete with pop and rock acts in filling arenas. He is one of the biggest-drawing electronic acts in the world. One reason for that is Tiësto, 43, has proven himself a durable and savvy marketer, adept at using social media, satellite radio and the Internet to complement his relentless touring. READ MORE on New York Times…
“This entrance is only for VERY important clients,” the woman with the guestlist advised gravely. XS nightclub, the glittering indoor/outdoor venue at Las Vegas’ Wynn Encore casino-hotel, was temporarily turned into a giant corporate hoedown on Wednesday, Jan. 11, as HP and Intel execs and guests celebrated the introduction of their new ultrabook products with a very special house band: DJ/producer Tiësto. READ MORE on Billboard…
Finding success in the Web series business is not that different from traditional Hollywood at times. Star power helps a lot. That’s what digital studio Believe Entertainment Group has been banking on. Believe is the studio behind Web hits like The LeBrons, The Legion of Extraordinary Dancers, Mommycast and Seth MacFarlane’s Cavalcade of Cartoon Comedy. Next up, Believe plans to launch shows with popular DJ Tiesto, an icon of electronic dance music and one of Billboard’s most successful touring acts, and superstar Jennifer Lopez early in 2012. READ MORE on MediaPost..
