Category Results: The LeBrons

PR Web

February 20, 2013

LeBron James, Spring Hill Productions and Believe Entertainment Group Announce Season Two of “The LeBrons” With New Lead Partner, the U.S. Army. Season two of the original family entertainment show, now in 3-D animation, to premiere exclusively on Xbox LIVE in Q2. READ MORE on PR Web…

Fast Company

October 9, 2012

Partnering with name brand talent to create original content has enabled Believe Entertainment Group to forge valuable partnerships with some of the industry’s most coveted advertisers. Here’s how they meet viewers where they are, and give them what they crave. Even Rupert Murdoch, the world’s foremost champion of old-school print, can no longer deny that media has moved to a digitally-enabled world. READ MORE on Fast Company…

Time Magazine

June 22, 2012

Didn’t get your fill of LeBron James during the NBA playoffs? You can always tune in to “The LeBrons,” an animated series that debuted on YouTube last year. Like techno? “In the Booth” gives back-stage snippets of legendary Dutch DJ Tiësto during a recent North American tour, which included the first ever live stream concert on Twitter. Meanwhile, this fall teens can tune in to “Tiger Beat Entertainment” for five-minute segments covering fashion, health and music, with regular appearances from co-producer Jennifer Lopez. READ MORE on Time Magazine…

Cynopsis Media

June 11, 2012

While you may not know Believe Entertainment Group (BE Group) by name just yet, you probably recognize some of the content that the studio has already produced. BE Group was behind The LeBrons, an animated series featuring the NBA superstar, for which the studio partnered with James’ Spring Hill Productions. The series has captured more than 50 million views to-date across multiple distribution channels, including YouTube, iTunes, James’ social media properties, and Digital Broadcasting Group (DBG). READ MORE on Cynopsis Media…


December 13, 2011

Finding success in the Web series business is not that different from traditional Hollywood at times. Star power helps a lot. That’s what digital studio Believe Entertainment Group has been banking on. Believe is the studio behind Web hits like The LeBrons, The Legion of Extraordinary Dancers, Mommycast and Seth MacFarlane’s Cavalcade of Cartoon Comedy. Next up, Believe plans to launch shows with popular DJ Tiesto, an icon of electronic dance music and one of Billboard’s most successful touring acts, and superstar Jennifer Lopez early in 2012. READ MORE on MediaPost..

Social Times

September 13, 2011

The size of online video is growing at a rapid pace—it has tripled in size since 2003, more people are watching online video every day and people are craving longer and more professional content on the web.  I had the opportunity to ask Dan Goodman and Bill Masterson, co-founders of digital entertainment company Believe Entertainment Group, about their take on the appeal web video and what they think is in store for the future of web series. READ MORE on Social Times…

Huffington Post

August 24, 2011

Everyone is familiar with the branded content that has infiltrated contemporary media and has been a part of broadcast since the inception of television and radio programming in the early 20th century, perhaps most notably with Procter & Gamble whose sponsored radio shows were dubbed “soap operas,” a term that has stuck though some may be unaware of the term’s origins. The idea behind branded entertainment is to allow the viewers to connect with applicable products and services. READ MORE on Huffington Post…

The Hollywood Reporter

June 21, 2011

Fans of one of the world’s top DJs, Holland’s Tiësto, will get an exclusive behind-the-scenes look at his life later this year via a new video series dubbed In The Booth, Believe Entertainment Group announced today. The New York-based company, which most recently produced an animated web series called The LeBrons (in conjunction with NBA star LeBron James) that has proved popular on YouTube and will co-executive produce In The Booth, says the “documentary style” series will unspool this fall online with advertising sponsors to be announced soon. READ MORE on The Hollywood Reporter…


April 6, 2011

Remember that series of commercials that LeBron James made a few years back, showcasing his multiple personalities? Well, they blew out that commercial line into an online cartoon series called “The LeBrons” and it made its debut Wednesday on YouTube. Without further ado, here’s the first episode called “Lion”. READ MORE on ESPN…