With experience from nearly every corner of the industry,
the Believe Entertainment Group executive team commands unparalleled expertise across Media, Entertainment, Brand Strategy, and Production

DAN GOODMAN

As co-founders of Believe, Goodman and Masterson are recognized leaders in the media and entertainment industries. Previously, Goodman and Masterson co-headed the digital arm of Media Rights Capital (MRC), where they launched industry pioneering projects with Seth MacFarlane and Sacha Baron Cohen. Additionally, Goodman served as the Chief Digital Officer at Ogilvy (WPP) and Managing Director of Lowe Interactive (IPG), leading strategy for IBM, Mercedes-Benz, Dell, Heineken, Coca-Cola, Unilever, and others. Goodman earned a spot on The Hollywood Reporter’s ”Top 50 Digital Power List” from 2008-10. Prior to his tenure at MRC, Masterson lead teams at Ziff Davis, Advertising.com/AOL (post-acquisition), and United Online, heading up agency sales and marketing relations. While at Ad.com, Masterson managed a portfolio of Fortune 500 & 1000 brands with revenues in excess of $150MM, building robust media and video-led programs in partnership with agencies like: OMD, PHD, Mindshare, MEC, Initiative, Starcom, Digitas, and more.

William H Masterson III

As co-founders of Believe, Goodman and Masterson are recognized leaders in the media and entertainment industries. Previously, Goodman and Masterson co-headed the digital arm of Media Rights Capital (MRC), where they launched industry pioneering projects with Seth MacFarlane and Sacha Baron Cohen. Additionally, Goodman served as the Chief Digital Officer at Ogilvy (WPP) and Managing Director of Lowe Interactive (IPG), leading strategy for IBM, Mercedes-Benz, Dell, Heineken, Coca-Cola, Unilever, and others. Goodman earned a spot on The Hollywood Reporter’s ”Top 50 Digital Power List” from 2008-10. Prior to his tenure at MRC, Masterson lead teams at Ziff Davis, Advertising.com/AOL (post-acquisition), and United Online, heading up agency sales and marketing relations. While at Ad.com, Masterson managed a portfolio of Fortune 500 & 1000 brands with revenues in excess of $150MM, building robust media and video-led programs in partnership with agencies like: OMD, PHD, Mindshare, MEC, Initiative, Starcom, Digitas, and more.

EVAN FLEISCHER

Fleischer leads Believe’s key partnership and distribution execution, leveraging the company’s content and media platforms on behalf of brands. Previously, Fleischer served as VP Integrated Marketing and Branded Entertainment at SundanceTV; Sr. Partner at MEC Entertainment; VP Marketing at IFC; VP Branded Entertainment at Heavy.com; and Director Ad Trade Marketing at Fuse TV. Over the course of his career, Fleischer has developed and produced innovative marketing programs for premium brands such as Jaguar, Pernod Ricard, Diageo, BMW, AT&T, Subaru, Chase, AT&T, IKEA, Citi, Campbell’s, and more.

BRIAN HUNT

Hunt leads the company’s studio division, developing and producing digital-first original series for digital and linear distribution partners. Hunt was previously head of creative development for Yahoo’s Original Programming, where he and his team launched over 25 new shows, including the Emmy-nominated series Burning Love (produced by Ben Stiller) and Ghost Ghirls (produced by Jack Black); before that he was Yahoo’s Sr. Creative Director. Previously, Brian served as Creative Director at DoubleClick during its formative years, leading global brand marketing and creative execution as the company expanded.

SHANE MCGRATH

McGrath is responsible for building brand partnerships in support of Believe’s premium content offerings. Over the course of his Twenty year media career, Shane has held senior management positions at Omnicom’s Full Circle Entertainment and Adconion Media Group’s RedLever Studios, and has forged deep relationships with brands such as Clorox, Walgreens, Jenn-Air, McDonalds, Budweiser; and media companies such as NBC, FOX, Turner, Nickelodeon, MTV, Hallmark, and more. McGrath began his career in ICM’s Television Packaging Department in Los Angeles.