DAN GOODMAN // WILLIAM H MASTERSON III

Co-Founders


As co-founders of Believe, Goodman and Masterson are recognized leaders in the media and entertainment industries. Previously, Goodman and Masterson co-headed the digital arm of Media Rights Capital (MRC), where they launched industry pioneering projects with Seth MacFarlane and Sacha Baron Cohen. Additionally, Goodman served as the Chief Digital Officer at Ogilvy (WPP) and Managing Director of Lowe Interactive (IPG), leading strategy for IBM, Mercedes-Benz, Dell, Heineken, Coca-Cola, Unilever, and others. Goodman earned a spot on The Hollywood Reporter’s ”Top 50 Digital Power List” from 2008-10. Prior to his tenure at MRC, Masterson lead teams at Ziff Davis, Advertising.com/AOL (post-acquisition), and United Online, heading up agency sales and marketing relations. While at Ad.com, Masterson managed a portfolio of Fortune 500 & 1000 brands with revenues in excess of $150MM, building robust media and video-led programs in partnership with agencies like: OMD, PHD, Mindshare, MEC, Initiative, Starcom, Digitas, and more.